Why has EY acquired Malaysian SAP specialist Brightree?

Paul Clark, EY Asia-Pacific Advisory Leader, together with other senior executives, explains the company's regional centre strategies.

By AvantiKumar
Aug. 9, 2017

EY Brightree in Malaysia

Photo -(From left) EY executives:  Advisory partner, Tan Boon Yow; Asean Advisory Managing Partner, Chow Sang Hoe; Malaysia Managing Partner, Dato' Abdul Rauf Rashid; and Brightree Co-Founders and Joint Managing Directors, Phuah Ewe Cheng and Tan Kee Huat.


  EY (Ernst & Young) has recently acquired Malaysia based regional SAP consulting and outsourcing firm Brightree Solutions (Brightree) as another step towards building a regional managed service centre of excellence, said the tax and financial advisory provider.

Paul Clark, who is EY Asia-Pacific advisory leader, said: "This acquisition is in line with EY's implementation and global SAP rollouts in Asean, which is a key part of our global IT Advisory strategy to have capability in major regions."

Brightree, a SAP Platinum Partner, specialises in new implementations, optimisations, maintenance / support and advisory services to medium and large businesses in Malaysia and Asean, with extensive SAP project engagement experiences in various industries.

"With the acquisition of Brightree, EY will be able to provide a SAP delivery and managed service centre of excellence for clients across Asean and APAC," Clark explained.

"We will be well-positioned to provide our clients with the SAP and business transformation strategies, processes, tools, guidance and implementation skills as they execute business and digital transformations," he added.

Rising demand

"There is a rising demand by clients in Malaysia and the region for more complementary and commercially-focused digital solutions," explained Chow Sang Hoe, EY Asean advisory leader.

"With the addition of Brightree's services and solutions into our Advisory suite of services, we can better provide our clients with trusted advice and business agility that they increasingly need to navigate the opportunities and risks in their respective industries," said Chow.

Following the acquisition of Brightree, EY will be able to offer an expanded service offering, he said. The aim is to provide "clients with end-to-end advice and powerful insights into their businesses and markets to support the delivery of their strategic goals."
Chow said Brightree's sector coverage, which includes the manufacturing, medical, utilities and logistics industries, will provide enhanced support to EY's integrated service offerings to these sectors.
Regional opportunities
Ch'ng Yu Peng, VP, head of Strategic Partners Business, Asia-Pacific & Japan, SAP, commented: "The opportunities across Asia-Pacific Japan are immense. This partnership will bolster our joint efforts in helping our customers navigate their digital transformation by leveraging SAP S/4HANA digital core and cloud services. EY's track record in C-suite engagement and their spirit of innovation combined with Brightree's understanding of SAP's cloud solutions as well as executional and technical expertise, will enable our customers to reap positive business outcomes for the digital future."

Brightree will be re-named EY Brightree and all its 84 employees will become part of EY's 8,000 Advisory consultants in Asia-Pacific. Following the completion of this acquisition, Phuah Ewe Cheng and Tan Kee Huat, co-founders and joint managing directors of Brightree Solutions, will join as partners of the Area and remain as Directors of EY Brightree.
 To see some other local EY news, view:
Many organisations still fall short on cyber security: EY Malaysia study
Fastest growing risks in forensic data analytics: EY Malaysia
Malaysian banks still face big digital transformation gap, report says
What's really in store for Malaysia's IT industry in 2017?

The latest edition of this article lives at Computerworld Malaysia.