By Richard Pain
Nov. 8, 2017
This article is sponsored by Telin Singapore
As China's digital companies go from strength-to-strength, seizing upon the rapidly digitised and affluent domestic market, a growing number are looking outwards, with eyes to capitalise opportunities in Southeast Asia (SEA). Tencent, Alibaba and Xiaomi are just three big name pioneers in this area, prompting other Chinese companies to follow suit.
Of the potential markets in SEA, Indonesia is both the biggest by far, as well as the fastest growing. According to a survey conducted in late 2016 by the Indonesian Internet Service Provider Association, there are now 132.7 million Internet users in the country, up from 88 million users in 2014, amounting to 51.8 percent of Indonesia's total population.
Yet when it comes to expanding digital services into markets such as Indonesia, it is crucial to choose a partner that can provide high availability and reliability. Despite the country's attractive growth rate, Indonesia is of course a dispersed archipelago, meaning that not every data centre or telco is able to offer fast connectivity across the entire country. This risks either reducing a company's reach or negatively impacting its connectivity speed, two unacceptable options for any company with serious plans to succeed in the market.
Yet many Chinese companies have already taken the step and are already expanding their digital services globally. To learn more, let's take a look at 3 major Chinese internet companies that have already successfully expanded into SEA by partnering with Zenlayer and Telin Singapore.
One of China's Leading Online Game Developers:
This company was in the business of developing, operating and publishing online games, to be accessed by customers worldwide. Already the company had 1.8 billion users registered worldwide and tens of millions of active users per day.
Knowing that globalisation is a major growth driver, the company set itself an ambitious target to double overseas revenue in just three years. To achieve this the company needed low latency for users' in-county connectivity, but also stable and burstable bandwidth in the case of high traffic spikes.
This was achieved by partnering with Zenlayer & Telin Singapore, who provided regional coverage with direct reach to 160 million mobile users in Indonesia, in addition to a global backbone of network interconnection. This resulted in better than expect operational results, giving its users the ability to seamlessly play together regardless of their geographical location due to exception low latency. This also gave the company the infrastructure it needed to rapidly deploy its overseas businesses, especially in Southeast Asia.
One of China's Largest Online Video Companies: