Aug. 11, 2017
Photo - Dato' Yasmin Mahmood, Chief Executive Officer of MDEC (centre) surrounded by Kre8tif! 2017 speakers and delegates at the opening ceremony in Cyberjaya
Malaysia's creative content industry is strengthening both its local and global reach with some 220 animation studios employing some 10,193 people throughout the country and generating annual revenue of more than RM7.6 billion, according to national agency Malaysia Digital Economy Corporation (MDEC).
Speaking on the side-lines of the recent Kre8tif! Conference & Content Festival 2017, MDEC chief executive officer Dato' Yasmin Mahmood (pic below) also said local creative IPs (intellectual property) generated by the industry are making waves across the globe.
"Having creative IPs created in Malaysia that have scaled over our shores into the global market is no small feat. This is something that is being achieved by this group of very passionate and creative people," she said.
Among the creative content cited by Yasmin was 'BoBoiBoy' the movie, "a creation of three young people from Multimedia University (MMU) who had the passion to pursue their dreams. That animation gathered more in ticket sales here last year than even some renowned foreign computer-animated productions screened in Malaysia."
Earlier during the opening ceremony, Yasmin (pic) spoke of "enormous potential ahead for local animation and creative content industry, which has become one of the main contributor to the national income over recent years."
"MDEC is already working towards building a healthy and vibrant digital economy as it continuously pushes boundaries to spur market growth," she added.
"This event is critical to this relentless effort, providing great economic value-add for the nation," said Yasmin. "Indeed, the road ahead is a promising one and it is MDEC's role to provide a platform for the industry to address expectations and real needs. Kre8tif! is the perfect avenue for us to provide that needed support and we are confident it will open more doors for Malaysia's animation and creative content industry to flourish further on the international stage."
Photo - MDEC CEO Dato' Yasmin Mahmood (centre) wit Edmund Chan, Managing Director of Animasia Studio (2nd from left) and Law King Hui, Executive Director of Sasbadi Holdings (far right) pictured at the MoU signing ceremony, to signify a collaboration to bring Chuck Chicken animation into print media, witnessed by Hasnul Hadi, Vice President of the Creative Content and Technologies division, MDEC.
The conference saw some of the leaders in animation, broadcast, and content creation from across the region, including Malaysia, who gathered to share the latest trends and innovations within the creative scene, digital technology, and more. More than 500 participants from Malaysia, South Korea, India, China, Japan, Singapore, and the Philippines took part in the four-day event starting 9 August.
Meanwhile, MDEC creative content and technologies division vice president Hasnul Hadi Samsudin said that the event had initiated discussions around the latest technical insights, future-shaping trends, and industry "best practices".
Also held during the event was a Memorandum of Understanding (MoU) between Animasia Studio and education solutions provider, Sasbadi Holdings, for the exclusive worldwide publication rights to bring Animasia's Chuck Chicken animation series into the publishing world via augmented reality (AR) books as well as comics.
"We see AR as a step forward for the animation and print industries to bridge the gap between still pages and animated or CGI visuals, bringing a whole new level of experience to the consumer market," explained Yasmin. "The alliance between Animasia Studio and Sasbadi Holdings is a prime example of the aspiration we have in diversifying their intellectual properties beyond traditional interpretations."
The future is bright for this industry, she added. According to market research agency, Research and Markets, about 90 percent of all American television animation is produced in Asia, propelling the growth of an enormous industry that first begun in Japan, South Korea, and Taiwan, and now in Malaysia, the Philippines, Singapore, Vietnam, Thailand, India, Indonesia, and China.
For some other news Digital Malaysia, and the local ICT industry, visit:
Exclusive deep dive interviews: Deep Dive into Malaysia's Digital Economy with MDEC CEO Dato' Yasmin Mahmood and Part 2
What's really in store for Malaysia's IT industry in 2017?
Why Malaysian companies must expand into ASEAN's US$48 billion pie: MDEC exclusive
The latest edition of this article lives at Computerworld Malaysia.